Propagate Logomark

How We Did It

Our best recommendation is the work we've done for famous brands.

We'd love to show you case studies that prove our creativity and cost effectiveness and talk you though our great client reviews.

We like to keep things simple, so give us a call for a natter and we'll talk you through the most approriate ones for your task and introduce you to our team.

In the meantime, click on the arrow for a snapshot of some of our work.

Warburtons Make Smiles

After innovating the Great Tasting Wholemeal loaf, Warburtons needed to persuade retailers to stock it, consumers to try it and shoppers to buy it.

Insight revealed Mums needed reassurance kids would eat healthier options. 

We developed a Great Big Smile campaign to find the nation's best smile after tasting the bread, with a chance to win family holidays subsidised by Center Parcs, plus runners up prizes at every participating store.

To stretch the budget, we negotiated alliances with the nation's favourite brands, to provide free toppings at the sampling events to demonstrate its versatility and convenience. 

We turbocharged reach, by negotiating free local press coverage, then encouraged all the family to vote for their entry at a Great Big Smile competition web site and share it on line with friends to encourage them to vote too.     

Result: Won shoppers hearts and minds, plus smashed the sales target. Over quarter of a million samples distributed, with experiential exposure to over 13 million shoppers, plus 4.3 million additional OTS via local press. Galvanised Warburtons distribution. Asda increased footfall and generated fantastic PR with local communities.

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C&B Great British Giveaway

Crosse & Blackwell needed to get its British soup credentials onto shopper radars, in a category dominated by 'grab and go' shopping habits, whilst building category sales to ensure retail support and open new distribution.

We created a Great British Giveaway focused around the lunch time convenience of soup, as a hearty alternative to sandwiches in cold weather. We propagated the message to potential shoppers and office workers on their path to purchase, in and out of store.

At the heart of the trial and visibility generating activity, was a programme of in store sampling and a giveaway of free branded microwaveable soup mugs, at lucky winning moments on mobile optimised microsites tailored to key retail customers.

The microsites took participants on an engaging brand journey, whilst they counted down to a potential lucky winning moment and generated excitement by publishing regular winners in real time on the live microsite newsreel.

Result: Broke a C&B record, with almost half a million entries. Engaged participants with brand messages for an average of 4 mins. Hit sales targets and enhanced value to the category, by attracting incremental sales from a younger shopper profile.

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How Posh Are You?

Although Branston Bean's rich taste scored well in blind tests against the market leader, the brand has an old fashioned perception that was alienating younger families.

Market leader Heinz, invests heavily in marketing and innovative pack formats like ring pulls and snaps pots. Over the years this has generated entrenched purchase habits that are hard to impact at fixture, as the category is often shopped on autopilot.

Our brief was to build upon Branston's above the line work, featuring a butler serving beans, to activate trial and develop brand visibility pre fixture on a modest budget.

We devised a fun, on line game that asked shoppers “How Posh Are You?” and enabled them to post funny selfies on Facebook and Twitter, to propagate awareness of the brands "seriously rich taste” and seriously rich price discounts on trial size cans.

The press and social media led campaign took advantage of a strategic opportunity to align with Morrisons and the behemoth Amazon Marketplace, by offering Amazon Echo "Butlers,” as incentives that could be programmed to answer to “Jeeves” instead of “Alexa" and enable shoppers to order Branston Beans delivered by a tongue in cheek personal butler, along with the rest of their grocery shopping.

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Transforming Christmas

The Crisp 'n Dry brand had lost its sparkle, following years of under investment. Its USP was based around its transformative ability to turn good food into great crisp food, via its high burn point. 

We were tasked with ‘owning’ the oil category at the most important family meal of the year and getting shoppers to switch from cheaper competitors.

Our idea offered Crisp ‘n Dry users, the chance to transform Christmas ‘from good to great’ creating both emotional and added value resonance.

To bring extra excitement to our transformation campaign, we offered cash rewards to help offset the cost of Christmas including a chance to double your cash prize if it snowed on Christmas Day.

Press ads, on-line activity and an on-pack added value promotion helped spread our festive message and we reinforced the transformation by making bottle tops green. The theme continued on our dedicated website where we also added a count down to the big day, to build anticipation.

Result: We increased market share by 14%, introduced younger shoppers and a higher proportion of male shoppers to the category, whilst building the brand's emotional engagement.

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Drink in the Great Outdoors

Aqua Pura's source in the beautiful Lake District, was distilled into a campaign proposition based on the Great Outdoors lifestyle and the benefits to health and happiness it would bring.

Aqua Pura sponsor Great North Run, but wanted to extend reach to family shoppers. We designed a campaign to win 'outdoor fun' themed prizes, including an innovative bubble tent which could be used to activate sales at sponsorship events, retailers and wholesalers.

A text to win site gave 'On the Go' consumers opportunities to 'Drink in the Great Outdoors' by winning mini breaks to take in the vistas of the Lake District and sleep under the stars in the comfort of an innovative bubble tent.

The campaign underpins Aqua Pura's British provenance and rewards purchase with outdoor adventures during the school summer holidays, when Mums are in need of inspiration to entertain the kids on a low budget. 

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Guinness Stir It Up

Following the takeover of Jamaica's iconic brewery, Desnoes and Geddes, Guinness needed cost effective marketing and promotional solutions, to get local trade and consumers quickly on side.

Focus clusters and priority push periods were identified, which formed the basis of a series of easy to implement events, across Guinness, Red Stripe and Sof Drinks.

To activate sales, we created a comprehensive & foolproof, step by step guide, to enable field sales staff to implement marketing events cost effectively.

A series of added value promotions were designed to be secure and simple to implement, with a variety of incentives tailored around Jamaican life, live music events and festivals.

Result: Sales volume increases of up to 800% and the campaign was rolled out across Caribbean and Latin America.

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Making Mums' Day At ASDA

Asda wanted to be "first for mums" and celebrate their special importance on Mother's Day.

We spoke to a broad sample of mums to find out what they wanted most. Overwhelmingly they wanted something hand crafted from the kids, less chores and more "me time."

We developed a programme of activity sponsored by P&G, to activate sales and reward Mums loyalty to Asda.

This included random acts of kindness by giving away branded 'favour cheque books' to coax families into making mums day extra special, by giving her written promises for  favours, personalised to whatever families thought their mums deserved. 

To surprise and delight Asda customers, we gave away free spring bulbs to younger children on a tight budget with a blank gift header section kids could personalise with their own heartfelt messages and drawings.

As the bulbs grew, they reminded families how much their custom was valued by Asda. 

Result: We made Asda Mums' Day and both sales and customer satisfaction increased on the previous year. P&G's Olay Pampering Packs flew off shelves and helped galvanise their companies strategic partnership with Asda.

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Educating The Nation

Increasing category sales for Edible Oils Ltd was a big ask on a low budget. Shoppers were largely unaware of the benefits of choosing a repertoire of oils and information available was often misleading.

We collaborated with the healthy eating advisors to the Government's Department of Health, then designed and built an oil educator web site - www.whichcookingoil.org.

We populated it with engaging, helpful content, such as printer friendly charts and contemporary recipes, to help cooks and chefs choose the right oil for the culinary task and to illustrate how oil could be beneficial to health, when used properly.

We commissioned 'appetite appeal' photography, to showcase the benefits of cooking with a repertoire of oils, across a variety of recipes.  We encouraged Eat Well - the NHS initiative, to be linked to the advice on the website, then spread awarness via targeted social media advertising.

Category captains Edible Oils Ltd, continue to utilise the site as an a trade sell in tool, to encourage retailers to stock a portfolio of their oils.

Result: www.whichcookingoil.org has helped grow category sales for EOL and its retail customers. Importantly it has helped improve both the nation's health and culinary expertise and is used as a reliable source of information by broadcasters.

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Tesco wanted to take on the brand leader Andrex, to increase market share.

We designed an in store touch test, so consumers could see for themselves how Tesco Luxury Soft was as strong, long and soft as Andrex, to activate sales

The promotion was repeated three times in the year, to ensure it reached as many shoppers as possible, in their purchase cycle.

Result: Tescos own label flew off shelves and sales accounted for 44% of total loo roll purchases in store. During the campaign, Tesco Luxury Soft became the UK's number 2 best selling loo roll. 

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